Keynote Speaker - Jill Pilaroscia

Jill Pilaroscia, Architectural Color Consultant and founder of Colour Studio
Tuesday, June 9 at 1:30pm

The Impact of Color on the Built Environment: How Color Shapes Experience and Human Behavior

In the built environment, color matters. By looking at color from an interdisciplinary perspective, the fields of art and science are critical to analyzing, measuring and interpreting human response to color. We will discuss my path to becoming a color consultant and my search to understand the power of color. The framework for my practice will reference the teaching and writing of Frank H. Mahnke, the former President of the International Association of Color Consultants as presented in his book, Color, Environment and Human Response. A brief discussion of the work of individuals who influenced Mahnke’s writings; Goethe, Albers, Itten and Birren will provide context into how one can approach color using the objective principles of Spatial Color Experience. We will look at project case studies demonstrating art and science principles of color applications for residential, mixed use, institutional, corporate and factory buildings in both exterior and exterior applications. We will summarize the potential benefits and importance of using color to shape experience and influence human behaviors in the built environment.

Bio

Jill Pilaroscia’s belief in the power of color has shaped her quest to educate the public and design professionals about the value of color. She founded Colour Studio in 1979 and has over 30 years of experience in color consultation. She is a fully accredited member of the International Association of Color Consultants. Her thesis on Color in the Manufacturing Environment is archived in both the European and the United States headquarters of the IACC. Her belief in the power of color has shaped her quest to educate the public and design professionals about the value of color.

Jill regularly lectures to the American Institute of Architects, International Interior Design Association, and the International Association of Color Consultants. Pilaroscia consults with corporations, real estate developers, educational and health care institutions, ecclesiastical, and select residential clients. She creates workshops and seminars tailored to client cultures like Interface Carpets and the University of California. Her writings have appeared in Urban Land, Contract Magazine, ARCA, Interior Design, Multi Housing Trends, Durability + Design, and Multi-Housing News. She continues to research the psychological, biological, and visual ergonomic factors of color. She holds a BFA degree in painting from the San Francisco Art Institute.